Best New Lingerie Underwear Brands

$ 71.50

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From silky separates to vibrant lace, these are the pieces that
From silky separates to vibrant lace, these are the pieces that'll rejuvenate your underwear drawer.
We've long been a fan of Love Stories' lingerie offering. From silky finishes in pastel hues and vibrant lacy numbers to the sweetest star and animal prints, it's the kind of underwear you want to show off. Check out their swim- and nightwear, too.
Swoon. Araks creates underwear that feels contemporary and sexy, without a hint of garishness. Founder Araks Yeramyan previously interned at Marc Jacobs, and came from J.Crew before launching the brand, so you know her aesthetic is gorgeous.
& Other Stories is our go-to stop for high street underwear. Unfortunately, it only goes up to a 36C, so it's one for the smaller-chested among us, but you can count on feminine trimmings and on-trend shades.
This pilling resistant, super soft bra is your perfect everyday piece. Seamless for invisibility underneath clothes, it'll feel like a second skin.
Stella McCartney's lingerie output is pure luxury. Her lacy bodies were made to be worn under a sheer shirt, and she even has frilly knickers of the week. The strap detailing on this pink bra is a winner.

Else is an Istanbul-based lingerie brand that's been going for 10 years but has recently garnered fanfare in the UK. Their brand mission? We believe in underwear that you wear for you – whether that's to make you feel sexy or comfortable. Sourcing all their lace at home, and with the same sized production as when they began, the brand is truly independent.

La Perla sits firmly in the canon of lingerie brands, consistently offering sexy, sweet, want-to-wear-it-on-show underwear. These fuchsia knickers are divine. Hand wash only.
Les Girls Les Boys is the brainchild of Agent Provocateur founder Serena Rees – and our new favourite underwear brand. Inspired by her daughter's age group's attitude towards body image and sex, the brand's customer is cool, confident and carefree.

What would a lingerie roundup be without CK? The brand has enjoyed an incredible renaissance in recent years, thanks to blow-up campaigns like #MYCALVINS. This grey pair will be added to our growing collection.
Gilda & Pearl is your go-to for amping up the vamp. Designed and made in the UK, we plan on wearing this intricate bra under one of the brand's robes.

As one of the few sustainable bra brands, Lara Intimates makes all their underwear in their Soho studio using luxury surplus material. With the mission to make sure very women is wearing the correct size in cool and comfortable styles, this pastel blue piece is our favourite.