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PRIME Fitness, an American made strength equipment company, has partnered with Canadian born IFBB Pro Ben Pakulski. The partnership positions the world-renowned bodybuilder as a brand ambassador for the rapidly growing strength brand. The partnership comes on the heels of the inclusion of over 20 pieces PRIME equipment at Pakulski’s new MI40 gym in Tampa, FL. “With everything we did [at MI40], the intent is ‘best in the world’. The addition of PRIME and their variable resistance SmartStrength technology fits that methodology perfectly,” said Pakulski. PRIME Fitness has been making waves in the fitness industry since late 2013 after the parent company, Specialty Fitness Systems, acquired STRIVE Strength and launched the PRIME brand at the Club Industry show later that year in Chicago, IL. PRIME has been turning heads, most notably with their patented SmartStrength® technology, which is featured on
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