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Jockey promotes its range of versatile bras through gamification marketing

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Jockey India worked with creative tech studio AliveNow to build and deploy an engaging newsfeed smartapp gaming experience with the objective of increasing awareness and trials for its refreshed range of versatile bras. The game is fun and makes for

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Undergarment brand Jockey in India taps into gamification

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Undergarment brand Jockey in India taps into gamification