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Jockey India worked with creative tech studio AliveNow to build and deploy an engaging newsfeed smartapp gaming experience with the objective of increasing awareness and trials for its refreshed range of versatile bras. The game is fun and makes for
Jockey's GENIUS marketing strategy to create an underwear brand
Undergarment brand Jockey in India taps into gamification
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All About Gamification
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80% Indian women still wear ill-fitted BRA's?
80% Indian women still wear ill-fitted BRA's?
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Undergarment brand Jockey in India taps into gamification