Community Decoded: LEGO's Brand Community Strategy

Community Decoded: LEGO's Brand Community Strategy

Why More Companies Are Putting Lego Bricks in the Office - WSJ

Building communities with Lego: let the users do the heavy lifting, Media & Tech Network

Decoding the Brand Strategy of the Most Successful Companies I ThinkBastien

Community Growth at: LEGO - Community Inc.

MBA 730 Assingment #4 (docx) - Course Sidekick

Sustainability, Free Full-Text

Everything You Need to Know About the History Collection Tours at LEGO House - BrickNerd - All things LEGO and the LEGO fan community

Building a new strategy, top-down and middle-out

LEGO: The Marketing Strategy Behind the Toy Industry Titan - ContactPigeon

LEGO's success story — 3 defining moments, by BRAND MINDS

Community Blog by TokyWoky

Lego - Wikipedia