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Gymshark Aims to Counter 'Pristine' Fitness Image Stereotype

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Its three new ads feature athletes Oyinda Okunowo, TikTok fitness influencer Dave Olesinski and community member Jada O’Neill
Featuring three athletes, the brand aims to alter the use of 'pristine' gym goers mid session.

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Craig Greenslade on LinkedIn: Gymshark Aims to Counter 'Pristine' Fitness Image Stereotype