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Puma is to use AC Milan and Italian footballer Mario Balotelli to drive its repositioning as a performance sports brand after admitting it lacks “brand heat”, commercial products and desirable distribution”.
Puma hopes high-profile sponsorships including Mario Balotelli and Arsenal FC can revive sales.
Mondelez marketers to face new cost-control strategy
PUMA's strong brand momentum continues in third quarter - PUMA
Marketing plan of PUMA
Puma details marketing plan to reignite 'brand heat
Total Licensing Summer 23 by Total Licensing - Issuu
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Puma Brand & Marketing Strategy - neuroflash
OUR STRATEGY
Puma details marketing plan to reignite 'brand heat
Total Licensing Summer 23 by Total Licensing - Issuu
