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The US-based retailer has a cult following similar to Lululemon at a slightly higher price point. Alo could grab market share from Lululemon while lower-priced brands also enter the market in the athleisure space.
PDF) A Study of the Business Modes of Lululemon and Alo Yoga
Liza Heid posted on LinkedIn
Club + Resort Business April 2021 by WTWH Media LLC - Issuu
Alo Yoga to Enter Canadian Market with Multiple Stores Including Bloor Street Flagship in Former Gap Retail Space
Yoga Apparel Market is Booming Worldwide with Lululemon, Beyond
Lululemon Faces Pressure From Yoga Community Over Climate Action - Bloomberg
Alo Yoga Is Beating Lululemon at Its Own Game - WSJ
Alo Yoga to Enter New Markets and Open Several More Stores in Canada
Lululemon thrives on stable demand from fitness buffs. Is LULU a buy?
lululemon MBA Marketing Plan
Lululemon (LULU) Stock Jumps on Strong Demand for Clothing - Bloomberg
Lululemon Faces Pressure From Yoga Community Over Climate Action - Bloomberg
Alo Yoga To Enter Canadian Market With Multiple Stores Including Bloor Street Flagship In Former Gap Retail Space