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Alo Yoga Looks to Grab Market Share from Lululemon as it Opens 1st Canadian Store with Plans for National Expansion

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The US-based retailer has a cult following similar to Lululemon at a slightly higher price point. Alo could grab market share from Lululemon while lower-priced brands also enter the market in the athleisure space.

PDF) A Study of the Business Modes of Lululemon and Alo Yoga

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