Tesco's made-up farm brands: tricking the consumer or a smart move? @simongwynn

Retail analysts have defended Tesco's decision to introduce 'fictional' farm brands for its value fresh products, after a backlash from consumers and the farming industry. But not everyone's convinced.. From Campaign US

Trading standards to investigate 'fake' British farm brands

The supermarkets take us for mugs. And we let them

Tesco's American dream over as US retreat confirmed, Tesco

Tesco under fire for 'fake farms' – but they are nothing new - Premium

Brand And Content: How Unilever Keeps Its Focus On The

Tesco's made-up farm brands: tricking the consumer or a smart move

Tesco faces legal threat over marketing its food with 'fake farm

Calls to ban fake farm names that hoodwink supermarket shoppers as

Tesco and other supermarkets using fake farm brands spark