The rise of the female athlete and evolution of marketability

A look back on the ways some athletes have pushed boundaries to create more marketing opportunities for women over the years

Who buys the most activewear? — SCI (Sport Casuals International)

The growth of women's sports in America

Global Bicycle Market Size, Share, Price Growth Insights 2030

The history of the 'ideal' woman and where that has left us

Namibian teens vow to fight Olympics testosterone ban

Frontiers New Media, Digitalization, and the Evolution of the

What explains athleisure wear's success in the fashion industry?

From Daredevils to Champions: The Unstoppable Evolution of Extreme

Under Armour's Focus On Women Is Paying Dividends In Innovation

Fitness Industry in 2023: Key Trends & Statistics

/content/dam/insights/primary/cir