Plus sizes, vanity sizing and inconsistency in womens clothing

You know how it goes - in H&M you might be a size 14 but in Primark it’s an 18 (or vice versa). So why are women’s clothes sizes so inconsistent? It’s not just in the UK, the US have the same problem as us and much of it can be attributed to vanity sizing.

Clothing sizes should be standardized – The Vermont Cynic

The Myth of Standardised Clothing Size - Sizer

A brief history of sizing systems

Latest News from GFW Clothing – Tagged Fashion & Styles – Page 3 – GFW Clothing

Sizing inconsistency with same launch : r/gymsnark

Women's Size Chart: Conversion, Fitting, Sizes

Chart shows shocking change in women's sizes

Here's an explanation for the inconsistency in women's sizes

How Fashion's Inconsistent Sizing Fuels Excessive Waste — The

Clothing sizes are inconsistent. Can tech help? - Vox

It's Not You. Clothing Sizes Are Broken. - Alvanon

Why a size 10 in M&S is very different to a size 10 in H&M

The deeply negative impact of vanity sizing