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The cult athleisure brand arranged a swap at a Los Angeles mall, where fans of the Align pants could get a pair for free if they gave up their dupe.
Lululemon tells consumers why the real thing is better than #dupes - PR Daily
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Lululemon accuses Peloton of being a 'copycat' as fitness giants trade lawsuits
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Lululemon's brilliant dupe strategy should be duplicated by all brands
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