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Retail analysts have defended Tesco's decision to introduce 'fictional' farm brands for its value fresh products, after a backlash from consumers and the farming industry. But not everyone's convinced.. From Campaign US
Greenfrog Creative
Jamie Woodell-Hall (@Jamie_WHall) / X
Tesco says goodbye to Harris + Hoole as Lewis revival continues
Tesco provokes national passions after renaming Scottish strawberries as British
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Behind Sugarwise, the Tesco-backed low sugar certification brand
Sainsbury's boss: Aldi and Lidl starting to look like 'conventional' supermarkets
Tesco's made-up farm brands: tricking the consumer or a smart move? @simongwynn
What does 'sustainability' mean to Tesco, Scrumbles, and Cotswold Fayre?
Tesco follows Waitrose and Sainsbury's by no longer selling eggs from caged hens
Tesco's made-up farm brands: tricking the consumer or a smart move? @simongwynn
Analyst Weighs In On Tesco 'Farm Brands' Move
Alberta farmer express by Farm Business Communications - Issuu
